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Florida Times-Union
Expert’s Corner
The Pineapple Corporation
WORKING WITH A CUSTOM HOMEBUILDER
A home is often seen as an extension of an owner’s personality; a grand expression of who they are, their lifestyle, traditions and values. When buyers embark upon their journey towards homeownership, they face a myriad of decisions ranging from the small to the significant. At times, those decisions can feel overwhelming but they all contribute to the excitement of the homebuying experience.
From selecting a builder to choosing a floor plan, buyers in Northeast Florida are fortunate to have a wide array of opportunities – whether it’s purchasing a new production home from a variety of national home builders or creating their own design with the tutelage of a reputable custom homebuilder that fulfills their every need.
On average, custom homes in Northeast Florida range from $750,000 to more than $20 million while production homes range from $100,000 to more than $400,000. According Jim Ash, president of The Pineapple Corporation, an award-winning builder/developer of custom and semi-custom European-inspired homes in Jacksonville, the biggest difference between a custom builder and a national production homebuilder is not price, but rather freedom of expression.
“With a custom builder, a buyer’s choices are unlimited and the possibilities are virtually endless,” Ash said. “The designs are often one-of-a-kind and there is freedom to create a home based on ideas gleaned from photos or floor plans from magazines or from
an idea or a dream. There is more flexibility with the construction schedule and making changes than there is with a production builder.”
Buyers enjoy the added benefit of more personalized attention and service from the design and construction teams as well as the builder, which provides a meaningful program and timeline for every new home built. Ash points out that most custom homebuilders are locally owned and operated, which contributes to the bond that forms between a builder and a buyer.
At The Pineapple Corporation, the professional team begins each new experience with a new client by carefully listening and detailing objectives and financial parameters. They outline responsibilities of the buyer and builder team, including flow and function of the architectural design, interior selections, exterior materials, the construction process and post completion warranty activities.
“A buyer’s in-depth participation throughout the homebuilding process is paramount,” Ash said. “We always strive to complete designs with total customer satisfaction and no financial surprises. We believe that promises made should be promises kept and that is how we approach every new undertaking.”
Working with a custom homebuilder, such as The Pineapple Corporation, provides buyers with a knowledgeable partner who will help create their dream home that is a unique reflection of a buyer’s own personal style. Buyers seeking a personalized home may also opt for a semi-custom design, which allows far more freedom and choices than a production home allows.
Ash and his team at The Pineapple Corporation draw much of their inspiration for semi-custom homes by combining architectural styles and themes from California and
other parts of the United States while integrating an Old World European feel with the latest cutting-edge designs. The Pineapple Corporation designs its semi-custom homes to resemble custom-built residences by offering a variety of distinctive options and finishes to personalize each home.
The Pineapple Corporation is the fastest growing premier builder of luxury custom and semi-custom homes in Northeast Florida. The company’s award-winning designs convey elegance, superior quality and building excellence. The Pineapple Corporation’s homes are showcased in the area’s most exclusive communities including Glen Kernan Golf and Country Club, Villini at Glen Kernan and coming soon to Palermo.
For more information about The Pineapple Corporation, call (904) 223-7024 or visit www.thepineapplecorp.com.
