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October 30, 2006
FOR IMMEDIATE RELEASE
For further information contact:
Beth Bobst, Director of Marketing
The Pineapple Corporation
Phone: (904) 223-7024
beth@thepineapplecorp.com
www.thepineapplecorp.com
Maxine McBride, President
Clockwork Marketing Services, Inc.
Phone: (904) 280-7960
Fax: (904) 280-2567
maxine@clockworkmarketing.com

THE PINEAPPLE CORPORATION ADDS CONSTRUCTION MANAGER KENNETH BRADDOCK TO TEAM AT PALERMO

JACKSONVILLE, Florida - The Pineapple Corporation welcomes Kenneth Braddock as construction manager at Palermo, the company's gated enclave of semi-custom homes under construction on Hodges Boulevard.

"We pride ourselves on building homes and communities of the highest caliber and have assembled a team that will ensure our standards and superior execution continue," said Executive Vice President/Chief Financial Officer Spencer T. Calvert. "Kenneth is a valuable addition to our accomplished team at Palermo."

Braddock has nearly 10 years of experience in the residential construction industry. Prior to joining The Pineapple Corporation, Braddock served as a superintendent for a local production homebuilder where he received numerous accolades for outstanding production and customer service.

The Pineapple Corporation is the fastest growing premier builder of luxury custom and semi-custom homes in Northeast Florida. The company's award-winning designs convey elegance, superior quality and building excellence. The Pineapple Corporation's homes are showcased in the area's most exclusive neighborhoods including Glen Kernan Golf and Country Club, Villini at Glen Kernan and Palermo, the company's new European village-style community.

For more information about The Pineapple Corporation, call (904) 223-7024 or visit www.thepineapplecorp.com.